Setup Edge’s

Product Scope

Our structured process behind successful products

What is a Product Scope?

The Product Scope is an intensive, 10-day, established process developed to prepare your product for development. You will sit down with product experts and ex-startup founders to outline the frame of your product vision or idea and turn it into structured product scope. Then we will deep-dive and build your user stories and your value proposition ensuring you’ll have all vital features to confirm your core assumption on the market.


- Step One

Focusing on your vision, we get to know your idea from a top-down view, and it allows us to gather all the research needed so we can make informed decisions and assumptions.


- Step Two

With the data we have so far we dive with you into the weeds and craft a durable value proposition. Now we map the preliminary draft of the journey, your clients take using your product. : Value Proposition v.2, Initial User Story


- Step Three

We complete your customer journey map and finalize the features list of your Minimum Viable Product (MVP) We create actionable list to outline the Proof Of Concept (POC) : Complete User Stories, Business Process Model, Tech Scope


- Step Five

We design a pre-product and pre-launch plan that enables you to confirms the core assumptions established in your product scope. : Step-by-step plan

Key Benefits

Nerd Focus

We spend hours with you in a time free focus session to dig down to the core of the products value proposition.

Reduced Cost

Controlling the main feature list and focusing on the essential functions is the key to not over engineer.

Reduce Risk

On average onboarding a dedicated team represents annualized saving of around 46% compared to an in-house team.

Path of Least Resistance

The quicker you can confirm your assumptions the quicker and saver you can move to the next phase saving considerable amount of energy.


Our Clients

Oggie Penev - Founder of Realty Advisors

I am very happy to work with Setup Edge. The collaboration goes far beyond a standard software development: with them we have a sparring partner that challenges us in our product decisions and is truly passionate about the results developed. The level of professionalism and dedication is exceptional in this company and we are eager to strengthen our relationship in the future"

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Top Talent

We facilitate and recruit experts from unique private education networks and provide nerd-for-nerds style environment to support the big brains behind amazing products.

Proven Track Record

Helping founders and leaders to develop something that leaves an echo in the industry has been our most cherished prize.

Business Mindset

As ex-startup founders with corporate background, the struggles on both sides are old acquaintances of ours. We understand that there are more parts to a successful product or service than technology, so we never lose sight of the business angle.

Ambiguous Approach

We worship your end-user needs above all else. We take the time to really understand your client's problems and guide you trough providing the best and simple solution there is.

Lean Product Development

Our belief in lean product development comes from building start ups from the ground up (and failing ;)) walking the journey of a dream-to-reality with very few resources. Deciding to include us in your special journey and allowing us to play a role in it's success story is the ultimate satisfaction we can receive.

Flexible Organizational Structure

Having worked with many founders and business leaders from various industries and backgrounds we have learned to adapt to challenging situations quickly. We have experience accommodating international and industry specific requirements to better serve our partners and clients.

Dedicated In-House Team

No Outsourcing. Period! We have cultured our team of experienced experts, product owners, project managers, designers and developers and directed a driving force in many success stories. We are committed to passing that experience to your story!

Compliance By Default

We follow the highest established industry standards and keep a close eye on all emerging best practices.

✓ HIPPA Compliance ✓ OWASP Compliance

✓ End-to-End Encryption ✓ Continuous Integration and Continues Deployment

✓ GDRP Compliance ✓ KYC Compliance ✓ Code Audits ✓ Security Audits


Other Services

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Want to talk about your project?


    2249 E Karen Dr. 
    Phoenix AZ 85022
    +1 (866) 981-8784


    Tsarigradsko Shose 115G -MegaPark
    Sofia BG 1784
    +359 (895) 99-9950