Lucid and intuitive User eXperiences are one of the trademarks of products and services with mind-blowing User Interfaces and huge user bases. In our complicated world, the simplistic and easy-to-use approach is very attractive and functional.

Digital Prototyping

MVP Builder

Clickable Demo


- Step One

Based on your product scope, user journey maps, or list of features we will begin visualizing your product. : Product Model, List of research topics


- Step Two

We construct your ideal customer personas. Validate their experience with a virtual journey they take trough your app. : Client Personas, Initial User Story


- Step Three

Structured wireframes allow us to sketch the backbone of your app. Once they are laid out we build a scaled-down version of your product. : Clickable Prototype, User Journey Map


- Step Five

User Testing is the last step of the process and it often the results of it leads back to a previous step. The user feedback and the insight is really eye opening. : Complete Design

Key Benefits

Customer Acquisition & Retention

An Attractive, functional and intuitive UX/UI is a requirement in all of your users. These positive experiences will keep your users coming back.

Reduce Cost & Risk

On average onboarding a dedicated team represents annualized saving of around 46% compared to an in-house team.


Our Clients

highly engaged and willing to understand our problems. Developing our scope from scratch and helping us to validate many of the assumptions we had was truly invaluable. When we had to rethink our service in Phase 2 - Setup Edge has truly shined with their ability to separate important feedback and analyze core metrics.

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Jim Cardone - Founder of Vendor List Pro

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Top Talent

We facilitate and recruit experts from unique private education networks and provide nerd-for-nerds style environment to support the big brains behind amazing products.

Proven Track Record

Helping founders and leaders to develop something that leaves an echo in the industry has been our most cherished prize.

Business Mindset

As ex-startup founders with corporate background, the struggles on both sides are old acquaintances of ours. We understand that there are more parts to a successful product or service than technology, so we never lose sight of the business angle.

Ambiguous Approach

We worship your end-user needs above all else. We take the time to really understand your client's problems and guide you trough providing the best and simple solution there is.

Lean Product Development

Our belief in lean product development comes from building start ups from the ground up (and failing ;)) walking the journey of a dream-to-reality with very few resources. Deciding to include us in your special journey and allowing us to play a role in it's success story is the ultimate satisfaction we can receive.

Flexible Organizational Structure

Having worked with many founders and business leaders from various industries and backgrounds we have learned to adapt to challenging situations quickly. We have experience accommodating international and industry specific requirements to better serve our partners and clients.

Dedicated In-House Team

No Outsourcing. Period! We have cultured our team of experienced experts, product owners, project managers, designers and developers and directed a driving force in many success stories. We are committed to passing that experience to your story!

Design Sprints







Other Services

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    Building or scaling your development team

    -in weeks, not months!


    2249 E Karen Dr. 
    Phoenix AZ 85022
    +1 (866) 981-8784


    Tsarigradsko Shose 115G -MegaPark
    Sofia BG 1784
    +359 (895) 99-9950